Klaviyo
Marketing automation platform built for ecommerce email and SMS
What is Klaviyo?
Intelligent Marketing Automation for E-commerce
Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions. It excels at combining a powerful customer data platform (CDP) with email and SMS marketing, specifically optimized for high-volume e-commerce stores on Shopify, BigCommerce, and Magento.
Klaviyo's core strength lies in its ability to process massive amounts of real-time event data (orders, abandoned carts, price drops) to trigger highly personalized automations.
Official Klaviyo Connectors
Explore our expert-verified blueprints for syncing data between Klaviyo and the rest of your tech stack.
Why Teams Choose Klaviyo
E-commerce Data Platform
Stores every transaction, item viewed, and link clicked for powerful segmentation.
Unified Email & SMS
Orchestrate mobile and desktop messaging in a single visual flow editor.
Predictive Analytics
AI forecasts for Churn Risk, Customer Lifetime Value (CLV), and next-purchase date.
Deep Shopify Integration
Bidirectional data sync that updates segments in real-time as customers shop.
Common Use Cases
Post-Purchase Retention
Sending personalized thank-you sequences and product recommendations based on order history.
Explore Solutions arrow_forwardVIP Customer Rewards
Automatically inviting high-spending customers to exclusive sales or early-access launches.
Explore Solutions arrow_forwardBrowse Abandonment
Re-engaging visitors who looked at products but didn''t add them to their cart with tailored ads.
Explore Solutions arrow_forwardTechnical Pros & Cons
check_circle Advantages
- • Deepest Shopify data synchronization
- • Extremely powerful predictive analytics (LTV)
- • Superior e-commerce segmentation
- • Native SMS and Email orchestration
warning Limitations
- • Very expensive compared to general platforms
- • Steep learning curve for data flows
- • Interface can be slow with millions of events
Final Stack Verdict
Klaviyo is the "secret weapon" of successful Shopify stores. Its "JSON:API" compliant REST interface is a joy for developers who need to sync custom e-commerce data. Verdict: Mandatory for e-commerce brands doing $1M+ in revenue. The ROI on its segmentation is unmatched.
Stack Score
Technical Specifications
| API Protocol | Klaviyo API (RESTful JSON:API) |
| Auth Method | Private API Keys / OAuth (Beta) |
| Data Retention | Unlimited event history |
| SDK Availability | Python, Node.js, PHP, Ruby |
| Integration | Native 1-click Shopify Sync |
Security & Compliance
Enterprise Pricing Insights
- Free: Up to 250 contacts and 500 emails.
- Email: From $20/mo (Scales by contact count).
- Email + SMS: From $35/mo with integrated text marketing.
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Klaviyo Integration Questions
How do I connect Klaviyo with other tools?
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You can integrate Klaviyo with other platforms using native integrations, third-party middleware like Zapier, or custom API connections. Check our integration library for pre-built connectors and step-by-step setup guides.
What are the most popular Klaviyo integrations?
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The most popular integrations connect Klaviyo with CRM systems, communication platforms, and project management tools. These integrations automate data sync, notifications, and workflow triggers.
Is Klaviyo suitable for small businesses?
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Klaviyo offers flexible pricing plans including free tiers and scalable options for businesses of all sizes. Many small businesses start with basic plans and upgrade as they grow. Visit the official website for current pricing details.
What kind of support does Klaviyo provide?
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Klaviyo typically offers multiple support channels including documentation, community forums, email support, and live chat. Enterprise plans often include dedicated account managers and priority support. Check the official support page for specific details.
Can I migrate data from another platform to Klaviyo?
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Yes, Klaviyo provides data import tools and migration guides for common platforms. For complex migrations, consider using professional migration services or consulting with Klaviyo implementation partners. Explore our directory for alternative tools and migration paths.
Ready to Get Started?
Explore our comprehensive integration library to discover how Klaviyo can work seamlessly with your existing tools.